Not just for Replacement and Specialty Contractor firms, education in this track provides solutions and fosters ideas in lead generation, creating an online presence, events marketing and increasing your closing rate.   The courses described below are available as their own package, Specialty Contractor Education Package, or conference attendees can select course from this track with the All-Access Pass or as Individual Seminars. 

Working in conjunction with Remodeling Show, Dave Yoho Associates brings their Profitability Summit to Baltimore, offering special pricing for Remodeling Show and DeckExpo attendees.  Find out how you can attend Dave Yoho's Profitability Summit while spending time at Remodeling Show | DeckExpo >>

The courses offered include:

TITLE:  How to Hire a Million Dollar Seller
COURSE CODE:   S04
DATE:   Thursday, September 16
TIME:   8:00am-9:15am
TRACK:   Specialty Contractor
SPEAKER:  Grant Mazmanian
DESCRIPTION:   The time's right to hire a salesperson…. but how do you know if they have the “right stuff” to sell your company’s services? How many times have you hired an individual with promise only to find that you wasted your time, money or worse, burned leads on a loser? What if you could learn a system that’s been time tested, proven in the contracting industry and can be easily tailored to your business? Grant Mazmanian from Pinnacle Group has helped hundreds of contractors over the past 20 years increase sales and improve their bottom line. He’ll share with you the Pinnacle Hiring Process that’s been industry proven to help you recruit, hire and manage high producing salespeople. This is a workshop, not a seminar so be prepared to “roll up your sleeves” and write out a 30 day plan to hire the salesperson you need to take your company to the next level!

• Grow your business using a time tested system for hiring top producing salespeople.
• Create an action plan for hiring your next salesperson.
• Learn how implement your action plan today.

TITLE:  Home Show Marketing
COURSE CODE:   S05
DATE:   Thursday, September 16
TIME:   4:00pm-5:15pm
TRACK:   Specialty Contractor
SPEAKER:  Joe Talmon
DESCRIPTION:   Lots of remodeling and home improvement companies show up at home shows and other events hoping to drum up leads. Ever notice that few companies really come away with a boatload of leads, even though lots of homeowners attended the event? That’s because they’re not managing their time, money and personnel in a way that yields maximum returns. This presentation will show you how to manage your event program and the people representing you there to produce the leads you want and need.

• Draw people to your booth.
• Tactfully engage attendees. 
• Set the lead on the show floor, whenever possible.

TITLE:  From Curb to Client
COURSE CODE:   S06
DATE:   Friday, September 17
TIME:   8:00am-9:15am
TRACK:   Specialty Contractor
SPEAKER:  Dennis Schaeffer
DESCRIPTION:  Marketing today has to be more precise than it was in the past, when you just ran an ad and waited for the phone to ring. For one thing, you probably have less money to spend. For another, there are fewer customers in the market, and those who are there are better educated. So you have to be more creative. We’ll explore methods to market and sell in the new economy where homeowners are watching every dollar.

• Look for new marketing methods that are right for your company.  
• Get the information you need from the leads you get. 
• Use different selling techniques with different clients. 
• Determine what’s important to your prospect from the moment you park your car at the curb, how to follow-up and how to track the investment in time and money you’ve put into generating that lead.

TITLE:  Internet Marketing
COURSE CODE:   S07
DATE:   Friday, September 17
TIME:   9:45am-11:00am
TRACK:   Specialty Contractor
SPEAKER:      Moderator: Jim Corry
                      Panelists:  Tom Audette,  Todd Bairstow, George Faerber,  David Goodman
DESCRIPTION:   Haven’t caught the wave yet? The wave is Internet marketing and if you think you can get by without mastering this rapidly widening field, or hiring someone who can or will, consider the fact that the best companies in home improvement are already generating a third of their leads from the Internet in some form. Hear from this panel of contractors and marketing professionals who’ve proved how to successfully generate lots of leads, or are showing others how to do it, as they discourse and answer questions on blogging, Pay Per Click, social media, how and when to optimize and do’s and don’ts of lead handling when it comes to the Internet.